Every operator eventually asks the same question: at what volume does my own ordering channel beat paying 20%+ to the aggregators? The answer is arithmetic: commission saved per order, minus what a direct order costs you in payment fees and delivery, against the monthly cost of running the channel. Enter your numbers and this calculator gives you the breakeven order count, and what the channel earns beyond it.
Direct-channel breakeven orders/month = monthly channel cost ÷ savings per direct order, where savings = aggregator commission avoided − (payment gateway fee + self-delivery cost + any direct-order discount). Most restaurants break even between 100 and 400 direct orders a month.
| Average order value | 400 ₹ |
| Aggregator commission avoided | 22 % |
| Payment gateway fee | 2 % |
| Self-delivery cost per order | 55 ₹ |
| Direct-order discount you offer | 10 % |
| Monthly channel cost (platform + marketing) | 8000 ₹ |
Ordering-page platforms and WhatsApp-ordering tools run roughly ₹1,000-5,000/month at entry level; delivery via rider services costs ₹40-80 per order in metros within a few kilometres. The bigger real cost is marketing: aggregators bring demand, your channel has to earn it, so budget for QR standees, packaging inserts and WhatsApp campaigns.
A small one, yes, it is the standard conversion lever: 10% off direct still leaves you well ahead of a 22%-plus-GST commission stack, and this calculator models it explicitly. The discipline is capping the discount below the commission you avoid, otherwise you have built an aggregator of your own with worse economics.
Repeat customers, which is why the standard play is: let aggregators fund discovery, then convert regulars via packaging inserts, QR cards with a first-order code, and WhatsApp broadcasts to opted-in guests. Restaurants converting even 20-30% of repeat volume routinely fund the whole channel from commission saved.
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