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Seasonal Menu Costing Tool

Tomato at ₹30 a kilo and tomato at ₹120 a kilo is the same recipe with a very different P&L, and most menus only get costed once a year at whichever price happened to be true that week. This tool costs a recipe under two price scenarios at once, current and peak season, so you can see exactly which dishes need a seasonal price, a recipe tweak, or a temporary holiday from the menu.

Menu Intelligence — Seasonal Menu Costing Tool
In short

Cost a recipe twice, once at current ingredient prices and once at peak-season prices. The difference in cost per portion tells you whether the dish survives the spike at its current menu price.

Scenario cost = Σ (quantity × price) per ingredient, computed for both price columns. Cost per portion and food-cost % are shown for each scenario against your menu price.
IngredientQtyUnitCurrent price / unit (₹)Peak price / unit (₹)
Recipe cost — current
₹492.50
Recipe cost — peak season
₹740.00
Cost increase
50.3%
Cost / portion — current
₹49.25
Cost / portion — peak
₹74.00
Food cost % — current
16.5%
Food cost % — peak
24.7%

How to use the Seasonal Menu Costing Tool

  1. Add each ingredient with its quantity, current price and expected peak price.
  2. Set the portions the recipe yields and the dish's menu price.
  3. Compare cost per portion and food-cost % under both scenarios.

Frequently asked questions

Which ingredients typically swing the most in India?

Tomato, onion and green chilli are the notorious ones, with multi-x price moves in bad monsoon years. Seafood moves with fishing bans, and dairy creeps up in summer. Any dish where one of these is a primary ingredient, not a garnish, deserves a seasonal costing.

What do I do when the peak scenario breaks my food-cost target?

Four options, in rough order of preference: adjust the recipe (less of the spiking ingredient, or a substitute), take the dish off as a seasonal special, run a temporary price, or accept the hit on a signature dish and recover margin elsewhere on the menu. The wrong answer is not knowing it is happening.

Where do I get realistic peak prices?

Your own purchase records from the same months last year are the best source. Failing that, ask your supplier what the item touched at its worst in the past two years and cost against that, a pessimistic scenario you survive is better than an optimistic one you don't.

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